The Vienna native has been active in Marketing & Communication in various functions for 15 years. Having obtained his Master’s degree in Communication Management, Dietmar Pichler took various university courses in Economy, International Relations, European Studies and Social Media. The early adopter has been focusing on social media since early the 2000’s, a time when those were known as Web 2.0 tools. „Today, social media presence and exchange are important not only in the field of Marketing but also in many other business fields. That’s why social media competence is an asset both on private and professional levels!“ He believes that disinformation campaigns pose a challenge in terms of reputation management; on the other hand, social media users also have to deal with this issue: „Not only do today’s users consume information- they also produce and spread it.“ Apart from his commitment to promoting digital media awareness, Dietmar Pichler is the founder and head editor of stopovereurope.eu (a European media platform) and a board member of Vienna goes Europe (a non-partisan association).